Skills

Product management

• Market research and analysis (capacity, segments, barriers, direct and indirect competitors, audience, trends, opportunities, innovations, etc.).
• Analysis of all business system and product variables identifying weak and strong components and their impact on business and product metrics + prioritization and constraints.
• Ability to work with data and make decisions based on it.
• Conducting primary and secondary, qualitative and quantitative research, including conducting in-depth interviews (CustDev).
• Segmentation of CA by different attributes (stages of the transaction, motivations, triggers, etc.).
• Generating user requirements in User stories / Job stories and JTBD.
• Hypothesis work.
• Understanding and ability to lead on various product development methodologies (Agile, etc.).
• Ability to work in a team and liaise with all project stakeholders.
• Understanding the stages of product development, Roadmap and Backlog writing.
• Formulation of product vision (CA, needs, product features and capabilities with value definition, business objectives) to achieve PMF.
• Elaborate and prioritize all possible scenarios of product usage.
• Building processes in the most streamlined and efficient way possible.
• Identifying the most appropriate business models and monetization methods.
• Skill in building user interaction with the product using funnel principles (AAARRR, RARRA).
• Ability to communicate the effectiveness, core and added value of the product to the user.
• Defining and enabling the Aha-moment and shortening the user journey to its realization.
• Skill in defining goals and setting objectives relevant to the current situation + understanding the criteria for evaluating their achievement.
• USP.
• UX testing.
• Metrics (product, growth, business, value added, north star, OKR, KPI, ROI, ROMI, LTV, Retention, metrics hierarchy and pyramid, etc.).
• Defining the Customer lifecycle.
• Ability to reduce Time to value for key user segments.